The study conducted by GenCom NaturCorp was initiated after residents noticed the absence of any deer on their streets. Gencom researcher, Kelly Overbrook explained, "This decrease in deer at "Deer Run" could be blamed on a number of factors, including the fact there are absolutely no trees for deer to feed off or to provide shelter. It could also be that they moved to a new suburban development." Mattamy Homes has recently created a new family oriented suburb nearby entitled "Woodgrove Estates" that may have attracted all the deer.
Richcraft Homes Operations Manager Patricia Bonseigel reported that "Deer Run" opened in 2006 with more than enough deer present and is baffled at their sudden disappearance from the community. "We really thought they would stay, that's why a lot of people moved to this tranquil setting." remarked Bonseigel. "Richcraft Homes takes pride in providing a natural environment for its residents, we just planted 6 trees and even made sure to name a street "BurblingBrook Avenue" with a drainage ditch alongside to encourage and maintain that way of life."
GenCom Research is also conducting a study for Minto Home Developments to determine the cause for the lack of happiness in their suburbs in contrast to their signage showing smiling, playful families frolicking in a grassy field.