Ottawa - Tonight's live debate on CBC is shaping up to be a lively sparring match between federal leader hopefuls and is attracting some high profile advertisements that will air during the two hour broadcast. Similar to the Superbowl, the leaders debate typically ranks very highly in the Nielsen ratings, reaching more than 2 million viewers. Prices for advertising space can typically cost hundreds of dollars; 30 seconds of advertising time during the 2011 telecast is expected to cost upwards of $200 CDN dollars.
Such big name companies as Metamucil, 2000 Flushes Plus, and even Canadian Tire are spending hundreds of dollars to bring innovative and often humourous ads to viewers this evening. The highly anticipated string of ads usually showcase unique advertising that companies hope will sway viewers to purchase the product being advertised. Canadian Tire is excited to re-introduce the popular bearded "Canadian Tire Guy", who brings his own informatively annoying presence to TV screens once again after living in forced exile for 7 years.
Viewers can catch the debate on CBC television, CBC News Network and CBC.ca from 7 to 9 p.m. ET. Listeners can tune in to CBC Radio One from 7 to 9 p.m. ET for a debate special with Alison Smith, host of the World at Six. The regularly scheduled broadcast of the hit CBC series "Heartland" will re-air next week where it spotlights Amy and Ty working through their trust issues as they train a pair of Clydesdales.