Ottawa - Despite recent changes to the programming and on-air personalities, CBC Radio announced plans earlier today to switch to an all Classic Rock broadcast format. Hoping to capitalize on the aging demographic of Ottawa radio listeners, CBC is making the switch to the new Classic Rock format in an attempt to boost audience numbers and popularity. The new format, labelled as “91.5 C-Roc” will broadcast Classic Rock hits from the era of 1960 to 2000, including artists such as Joe Cocker, Trooper, Honeymoon Suite, Led Zeppelin and Bryan Adams.
CBC Radio President Hugh Legitt announced the dramatic format switch to its staff yesterday who were shocked, but ready to take on their new roles broadcasting classic rock to the listeners in the Capital region. CBC Radio ensures the transition will be a smooth one, with a gradual increase in Classic Rock being played during current programming, until the entire broadcast is comprised entirely of Classic Rock in February. “Our faithful listeners might not be used to hearing ‘Hot For Teacher’ by Van Halen right away, but they should feel comfortable with the new format as we introduce the widely popular Classic Rock hits.” explained Legitt. “A lot of people enjoyed listening to insightful and informative interviews about culture and the arts, but realistically, research has shown Classic Rock is what people really want.” Legitt remarked.
Currently Ottawa only has one other Classic Rock station, Chez106, which has dominated the airwaves since 1977 with its toe-tapping blend of contemporary rock hits. Legitt hopes the new C-Roc 91.5FM will provide listeners with an alternative to Chez106 and fulfill Ottawa’s need to hear Classic Rock at home, in the office, or traveling in the car.
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