Thursday, February 21, 2013

Home Depot Tests New Fuchsia Colour Scheme

Area Home Depot stores are testing a new vibrant fuchsia colour scheme.
Ottawa - In an attempt to lure more female customers to their business, Home Depot began market testing their new fuchsia colour scheme on select Home Depot outlets in the Ottawa area this week. The bold new colour scheme that will replace the standard construction orange hue, will hopefully appeal to the growing female demographic with its vibrant, zesty,  purply pink hue.

Francine Helmsly, Home Depot Director of Marketing And Promotions, describes the new colour scheme as a departure from the standard man-centric orange hue, but thinks the new colour scheme will appeal to the growing female do-it yourselfer demographic. "We're seeing more and more ladies strapping on a tool belt, so we wanted to reach out and capture the essence of bridging the gap between the typical man oriented store we've become known for." Helmsly described. 

Area Ottawa Home Depot stores have undergone extensive repainting of their typical orange colour schemes to the new fuchsia colours over the last two weeks and expect favourable reactions from customers. "We think both burly construction workers/contractors and female home improvers will enjoy our new colours and continue to make Home Depot an important part of their home improvements." said Helmsly.


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