|Area Home Depot stores are testing a new vibrant fuchsia colour scheme.|
Francine Helmsly, Home Depot Director of Marketing And Promotions, describes the new colour scheme as a departure from the standard man-centric orange hue, but thinks the new colour scheme will appeal to the growing female do-it yourselfer demographic. "We're seeing more and more ladies strapping on a tool belt, so we wanted to reach out and capture the essence of bridging the gap between the typical man oriented store we've become known for." Helmsly described.
Area Ottawa Home Depot stores have undergone extensive repainting of their typical orange colour schemes to the new fuchsia colours over the last two weeks and expect favourable reactions from customers. "We think both burly construction workers/contractors and female home improvers will enjoy our new colours and continue to make Home Depot an important part of their home improvements." said Helmsly.