Monday, December 17, 2012

Ottawa Sun Switches To Gender-Neutral SunShine Person

Ottawa - The daily pin-up girl in the Ottawa Sun got a make-over today as the newspaper launched its new gender-neutral "SunShine Person" feature to replace the typically scantily clad women. The new idea features a gender-neutral model that can be enjoyed by both male and female readers. Normally featuring a clothed or swim-suited female model, actress, athlete, or regular "girl next door", the new feature showcases some of the more androgynous persons in the Nation's Capital. 

The growing trend of providing gender-neutral options to consumers prompted Sun Media to make the switch to the new feature which is published in the Sports Section of the daily and online versions of the newspaper. Regular sponsor CHEZ-106 Radio has opted not to re-new their contract for the SunShine Person feature and will be replaced by Mountain Equipment Co-op as the new sponsor.

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